Central and Eastern Europe, Diplomacy, International Journalism and PR, Tourism

Event “Wie is de Mol” in Georgia

On March 19, the Embassy of Georgia to the Kingdom of the Netherlands hosted an event “Wie is de Mol” in Georgia. The Embassy organized this event for the representatives of Dutch tourism agencies and media representatives to inform them about the “Mol effect” and to extend modest gratitude to the reality show.

The aim of the event was to raise awareness of Georgia and make the country a more popular tourist destination in the Netherlands.  Ambassador of Georgia H.E. Konstantine Surguladze welcomed the audience. He thanked WIDM to have chosen our beautiful land and for demonstrating its hidden marvels to the Dutch audience.

During the event representative of Georgian National Tourism Administration, Ms. Nino Turashvili made presentation “Georgia – ‘Mol’ effect and expectations” and the Head of Business Development of Georgian Airways, Ms. Eteri Gaiashvili about Georgian Airways. Also member of Georgian wine club, Mr. David Jishkariani talked about variety of Georgian wine and the Qvevri wine making method. At the end of presentations they answered questions of the audience and talked about the recent undertakings in Georgian tourism industry.

At the end of the evening the Ambassador H.E. Konstantine Surguladze thanked audience for their participation and engagement.

Audience also had opportunity to listen to the Georgian polyphonic singing by folk ensemble “Meskheti”, who were also performing in 8th episode of WIDM.  The event was followed by the reception with Georgian wine and traditional dishes.

With the support of the Embassy of Georgia, direct involvement of the Georgian National Tourism Administration and Tbilisi City Hall popular AVROTROS-programs 18th season was hosted by Georgia. The TV program took place in the capital, Tbilisi and different regions. “Wie is de Mol” showed many images of Georgia’s touristic potential, its beauty, culture, polyphonic music and etc.

The interest in Georgia for holidays and travel since the start of “Wie is de Mol” increased significantly. Producers of the show call it WIDM effect, which occurs directly after the start of the show.

Some of the links about WIDM effect:





Text: Press release Embassy of Georgia in the Netherlands
Photos: Embassy of Georgia in the Netherlands