Between 1994 and 2003 Dirk worked as marketer for PepsiCo Restaurants in Benelux and for Palm Breweries in Benelux and in Poland. In 2003 Dirk became partner in 24/7Communication, a top-5 leading PRComm agency in Poland. Over the years Dirk has advised leading organizations on communication and PR, among others McDonald’s, P&G, Wedel, Heineken, Netherlands Embassy, 3M, Mattel, UEFA.
As an active promoter of the PR & Communication profession, Dirk has lectured PR at the Warsaw University, has been co-author of a PR lecture book and has been international jury member in the Sabre Awards. Dirk is also a vice -president of PROI Worldwide, a global network of 80 independent and leading communication agencies. Between 2007-2011 Dirk was chairman of the Dutch Association in Poland.
Dirk Aarts has gained a Bachelor title in Communication at Zuyd University of Applied Sciences in the Netherlands and received a master title in Corporate Communications at the Erasmus University, Rotterdam School of Management.