Reserved from the LPP group, the biggest Polish fashion retailer, which has more than 1,600 stores located in 18 countries opens tomorrow its shop on London’s Oxford Street.
They have taken over the lease on the former British Home Stores (BHS) flagship store.
The face of the latest Reserved campaign is Kate Moss.
In Poland Reserved is a well-established name which sells much better than for example H&M. H&M only make one third of their overall sales in their home country
Besides Poland, stores are located in Belarus, Bulgaria, Croatia, Czech Republic, Egypt, Estonia, Germany, Hungary, Kuwait, Latvia, Lithuania, Romania, Russia, Saudi Arabia, Slovakia, Quatar, Ukraine andUnited Arab Emirates. LPP offers more than 22,000 jobs in their offices, distribution centre and sales network.
Reserved is the biggest fashion retailer in Poland (H&M only make one third of their overall sales in their home country)
The brand was established in 1991 by Marek Piechocki and Jerzy Lubianiec, first as the Mistral Groep which is in 1995 transformed into the LPP group. In 1997 the company opened officially their first office in Shanghai and in 1998 the first RESERVED brand stores were established. In 2001 LPP had its first listing on the Warsaw Stock Exchange. In 2002 Reserved expanded to Estonia, the Czech Republic, Russia, Hungary and Latvia, in 2003 in Lithuania, Ukraine and Slovakia. Since then they have reached more international markets and established new brands: CROPP and Mohito.
Photo; website Reserved