The Mastercard Global Destination Cities Index published 2016 ranking of The Global Top 10 Destination Cities. In the ranking 132 cities are listed in terms of the number of international tourists arriving and the amount of money spent by them. The report features also the fastest-growing destination cities over the 2009 to 2016 period both globally and regionally.
The world’s most visited city is Bangkok with 20,2 million visitors. Amsterdam ranked 13 with 8,7 million visitors.
London, ranked second in the world, is the top-ranked in Europe, with close to 20 million international visitors. Paris, ranked third, was visited by 16,1 million visitors.
Vienna, at eighth rank, has the strongest growth between 2015 and 2016 at 7.5%. London has the second highest growth at 7.0%, followed by Barcelona at 6.4% and Madrid at 5.8%.
In the first 30 cities only one city from the Central and Eastern Europe is listed: Prague ( Czech Republic) with 6,6 million visitors in 2016. 12,8 % of visitors visited Prague for business reasons and 87,2 % for leisure or other purposes. Budapest ranked 40 was visited by 3,36 million international overnight visitors, Moscow ranked 59 by 1,83 million visitors, Warsaw ranked 72, by 1,37 million visitors Bucharest, ranked 81 by 1,05 million visitors and Sofia ranked 84, by 1,01 million visitors.
For Amsterdam, London is the most important feeder city, sending some 885,000 visitors and spending USD 316 million there. Visitors via nearby Copenhagen are the next in size, 234,000, with USD 154 million in spending. Overall, 31% of international visitors in Amsterdam are from outside of Europe. U.K. is the biggest origin country, accounting for 18% of the total, followed by Germany at 14%, US at 12%, France at 6%, and Italy at 5%.
In terms of growth rates over the 2009 to 2016 period, two German cities lead in Europe – Hamburg at 8.7% and Berlin at 8.0%. They are followed by Istanbul at 7.8%, Copenhagen at 7.7% and Lisbon at 7.4%.
The fastest-growing cities top 10 chart shows also Budapest, Bucharest, and Sofia all are registering average annual growth rates of nearly 7% and above; none of them are currently in the regional top 10. This suggests a very dynamically changing situation in the emergence of destination cities in Europe.
See complete report here: FINAL-Global-Destination-Cities-Index-Report
Photos: Bangkok taken by Ms Chalida Kongmuang
Text based on mastercard report: Communications-Unlimited.nl